Paint With Ben
✖ RETAIL MICROSITE
Everyone associates different colors with different things — memories, emotions, hopes & fears... the Paint With Ben microsite celebrated their customers' unique interpretation of the color spectrum.
Focusing on Benjamin Moore's core claim of 3,300+ colors to match any style, users associated words with a wide range of shades and hues, and added their own stories and thoughts to the conversation. Elegent typography and fluid motion design brought an organic and abstract feel to the user experience.